HR Consulting Trends 2023: Digitalization & Personality

Since Corona, hybrid work models and remote work have become firmly anchored in our everyday working lives. The impact on the work of HR consultants continues, according to Arne Adrian, Managing Director of the HR consultancy PAWLIK Recruiters and Chairman of the Professional Personnel Consulting Association at the BDU (Federal Association of German Management Consultancies). In 2023, two major trends will characterize HR consulting services:

• More data-driven recruiting
• The search for a new type of leadership

Arne Adrian explains the developments: "In a tight labor market, we have to rely on digital methods to find new candidates. In addition, we are aware that companies are finding it increasingly difficult to retain and motivate their employees. Which is why we're looking for a new type of managers."

Establish Data-Driven Recruiting

It is becoming increasingly important to digitally manage recruiting measures in order to accelerate processes and save costs. The number of applications received is not sufficient to determine key measures for optimizing employer branding and job offers. employer branding and job offers. Data-supported, "predictive recruiting" provides the search for candidates a solid basis from the very beginning in order to learn where and by what means potential employees can be found.

Uncovering New leadership Competencies

HR consultancies are increasingly focusing on "competency-based recruiting." It puts the focus on skills that a candidate brings to the table to handle future tasks rather than on CVs without gaps and academic degrees. Analyses of potential and personality are becoming even more relevant in this context and serve to promote diversity within a company.

With employee bonding weakening, leadership positions need the type of person who integrates people more fully into the team, builds bridges to remote workers with their communication skills, and actively supports employees in their development.

Five Tips for Applicants

The new recruiting trends have consequences for applicants. Be aware that social media is becoming the number one source of information for recruiters. If you are applying to be a manager, be aware that tomorrow's managers will need a broader ranges of skills to succeed in leading hybrid teams. To be found by the right employers and receive the right offers, candidates should be appropriately visible in the digital world and use career networks.

• Define topics and specialties from your professional environment and position yourself in their regard by posting regularly.
• Interact with your network by sharing, liking and commenting on interesting posts at least weekly.
• Get testimonials from your own network and have your contacts validate your skills.
• As a candidate for a management position, you should have the ability to bring a hybrid team together and motivate them from afar.
• Likewise, a modern manager should be able to reorganize existing processes in such a way that flexible working in hybrid teams is possible.

Forecast for 2023

"Although there may certainly be slight upheavals in some sectors, I remain optimistic for HR consulting for the coming year," says Arne Adrian, Managing Director of Pawlik Recruiters. "The demographic development and the continuing need for experts and new managers will also make 2023 a year in which modern and methodically well-positioned consultancies will be able to operate successfully in the market," continues the Chairman of the Professional Personnel Consulting Association at the BDU

Arne Adrian

Arne Adrian is Managing Director of the PAWLIK Group and Managing Director of the personnel consultancy PAWLIK Recruiters, which fills top management positions internationally, incorporating scientific personnel diagnostics. In addition, the 56-year-old is Chairman of the Professional Personnel Consulting Association at the BDU (Federal Association of German Management Consultancies).

About the PAWLIK Group

The PAWLIK Group is a leader in Europe when it comes to the sustainable implementation of strategies. We put people at the center of everything we do. The group offers personnel and organizational development, HR consulting, digital consulting. The company was founded in 1996 by Joachim Pawlik in Hamburg. More than 400 experienced consultants and employees at 15 international locations support clients worldwide in tackling their challenges. Through ventures and investments in innovative service providers, the PAWLIK Group is constantly expanding its range of services for digital transformation. The consulting approach is integrative, systemic and implementation oriented.

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